![]() It plans to build MLS steaming capabilities into its apps, such as Apple News. ![]() The pact allows Apple to stream every game of every season for the next 10 years globally. The iPhone maker is MLS's exclusive broadcast partner, though some linear networks may buy simulcast rights to the soccer league's games. And so if I have a great idea, I don't have to think about, OK, well, my contract or the deal of interest will allow this." "There's all kinds of capabilities that we're going to be able to do together because we have everything together. "We weren't interested in buying sports rights," Cue said this week at a Paley Center for Media panel in New York. Apple has that type of deal with Major League Soccer, a 10-year partnership that begins in 2023. Apple is looking for partnerships with sports leagues in which it can offer consumers more than standard rights agreements - such as having free rein to offer games globally or in local markets. Cue oversees Apple's media and sports partnerships and its streaming service, Apple TV+. The NFL and Apple, two of the most powerful corporate entities in the world, are used to getting what they want.Īpple isn't interested in simply acting as a conduit for broadcasting games, according to Eddy Cue, Apple's senior vice president of services. ![]() Spokespeople for Apple and the NFL declined to comment. Talks between the league and potential buyers of Sunday Ticket are continuing, the people said. Personal Loans for 670 Credit Score or Lowerīut existing restrictions around Sunday Ticket have slowed negotiations between Apple and the NFL in recent months, according to people familiar with the matter. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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